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Web-based management and marketing solutions, Escapia Research™ recently published updates and reports on the vacation rental industry. These reports will help vacation rental managers understand the industry better and run their business well in this economically-challenged time.
Reports released include the following updates:
• Status of vacation rental bookings. In the report published, it shows that vacation rental booking are down by 25-50%. Comparing October 2008 with October 2007, the vacation rental bookings are down by as much as 24%. This data surely manifests that the market condition is down in general. By knowing this fact, managers will need to distribute properties in a manner that will not break the bank. Offering dynamic pricing and booking incentives to guests may help them market their products.
• Booking and Stay status. Online consumer searches consists of 90% less than a week stay. This is a signal that people are taking shorter vacations. Six days being the most popular as compared with other number of days stay. Managers will therefore be able to offer flexible rental policies. Offering a minimum of seven days stay may cause them to loose many bookings and searches.
Escapia Research™ publishes regular updates and reports on the vacation rental industry, vacation rental bookings and stays. You may get their latest reports by visiting and subscribing to the Escapia blog at www.escapiablog.com.
Escapia is the leading internet resource for the $18 Billion vacation rental industry. It is founded in 2000 and offers comprehensive internet business platform for online marketing and booking services. This company empowers vacation rental professionals and companies to improve their business by providing reports and updates to help them reach new customers, manage their business and market their properties well.
Escapia is Seattle-based Company; you can reach them at 1-800-ESCAPIA, info@escapia.com or via the web at www.escapia.com.
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